beautifulmeme
- misssadia
- Oct 18, 2016
- 1 min read
Tom sharp, creative director at beautifulmeme shared his experience during a guest talk on what he has been creating and how his work in copywriting is involved in the world of graphic design and advertising.
''If you ever get the chance to, work with a copywriter!''
His use of play on words, are vital as it's so effective towards what ends up being the final piece. For example his work on the English National ballet:
The logo was also redesigned by Tom and his team.
Use of speech marks is to represent ballet shoes- although very simple, it was bold enough to work for the English National Ballet.
His work to me shows confidence in statement making. It's something that strikes an audience, visually and emotionally.
One of the major work he participated in is the D&AD festival where he and his team created graphics.
''the designs aim to provoke a debate around the importance of creativity''
bucket list:
Find a copywriter
Make, create and state
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